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Focus groups in research in psychology
Marjeta Šarić
Full text (pdf) | Views: 16 | Written in Slovene. | Published: November 19, 2007
Abstract: The paper presents a review of literature concerning the use of focus groups in research in psychology. Particulary, some specific problems with the implementation of focus groups as a researchmethod are emphasised, and some characteristics of analysis of focus group data are discussed. The main objectives are to define focus groups as a method of data collection, to draw attention to someparticularities of its use in psychological research and to encourage researchers to use focus groups as thoughtfully and meaningfully as possible.
Keywords: focus groups, research methods, qualitative research, psychology
