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What determines our behavior
Marko Radovan
Full text (pdf) | Views: 39 | Written in Slovene. | Published: June 1, 2001
Abstract: In article Ajzen-Fishbein's attitude-behavior model called 'Theory of reasoned action' and Albert Bandura's Model of reciprocal determinism are presented. Both models are a part of social-cognitive paradigm which characterizes behavior with evaluation of different goals. Ajzen and Fishbein (1973; 1980) proposed that specific behavior are predictable from specific behavioral intentions. These intentions are a function of two components: the attitude toward the act in question and percieved normative expectations of reference group. On the other hand Bandura (1986; 1997) claims that person's motivation for a specific behavior and direction toward a specific social object respectively, reflects perception of his or hers self-efficacy beliefs. Some of the findings concerning the synthesis of the two models are also reviewed.
Keywords: social psychology, theory of reasoned action, attitudes, self-efficacy, social cognition
