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Vloga čustvenčkov in čustvenih simbolov pri socialnem inženiringu
Damjan Fujs, Simon L. R. Vrhovec in Anže Mihelič
Polno besedilo (pdf) | Ogledi: 1452 | 
Napisan v slovenščini. | Objavljeno: 13. avgust 2020
https://doi.org/10.20419/2020.29.521 | Citati: CrossRef (0)
Povzetek: Namen tega prispevka je umestiti rabo čustvenčkov in čustvenih simbolov v komunikaciji, npr. preko socialnih omrežij in SMS-ov, na področje socialnega inženiringa. S sistematičnim pregledom literature v akademskih bazah podatkov Web of Science in Scopus ter oportunističnim iskanjem je bilo identificiranih 40 znanstvenih člankov, ki obravnavajo uporabo čustvenčkov in čustvenih simbolov pri socialnem inženiringu. Raba čustvenčkov in čustvenih simbolov v komunikaciji je oblika neposredne komunikacije, saj pošiljatelj z njimi neposredno vpliva na prejemnika. Čustvenčki in čustveni simboli so univerzalno orodje, ki ga na podoben način razumejo vsi uporabniki komunikacijskih tehnologij ne glede na demografske značilnosti. Večina identificiranih študij uporablja kvantitativni pristop ter obsega različna področja, kot so marketing, psihologija, sociologija itd. Pričujoči prispevek predstavlja enega prvih sistematičnih pregledov literature, ki obravnavajo čustvenčke in čustvene simbole v kontekstu socialnega inženiringa. Rezultati prispevka nudijo temelje za nadaljnje, predvsem kvalitativne raziskave.
Ključne besede: komunikacija, čustvenčki, družbeni inženiring, ribarjenje, prepričevanje
Citiraj:
Fujs, D., Vrhovec,S. L. R. in Mihelič, A. (2020). Vloga čustvenčkov in čustvenih simbolov pri socialnem inženiringu [The role of emojis and emoticons in social engineering]. Psihološka obzorja, 29, 134–142. https://doi.org/10.20419/2020.29.521
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